1st for Women puts you first

Posted on Thursday, April 28, 2016

Are you a mother, daughter, sister, aunt, cousin, friend or colleague? Have you taken the time to reflect and acknowledge just how great a contribution you make? How much value you add and what your impact is on so many different people’s lives? 1st for Women recently conducted research which highlighted that women are expected to perform at a high level on a continuous basis in all their roles. This constant pressure sometime stops them from seeing just how great they are and what an excellent job they’re doing, not just for their families, friends and colleagues, but for themselves, too. To bring this insight to life, we conducted a social experiment with a group of mothers and their daughters. A beautiful story and a common theme unfolded which confirms that women often don’t take credit for what they have achieved in all their roles, and instead, attribute their success to someone else. To see this, click here. Through this story and our research, we highlight that women are balancing a number of different responsibilities and expectations. Some days they can do it all, others not, and that’s OK.

Today, it’s about making their realities work for them on their own terms. Regardless of the situation, that extra support and a reminder of their inner strength when they need it most can never go amiss. We believe that the world would be a much better place if more women were encouraged to let their inherent confidence shine. It’s not about being self-centred, but rather about inspiring women to live up to their own unique potential, acknowledging and celebrating their successes, and how this means something different for each woman. We know that you do so much for so many and don’t always put yourself first. That’s why, in all that 1st for Women does, we aim to be the consistent reminder of your inner greatness. We aim to put you first.

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