About 1st for Women

At 1st for Women, we know the role safety plays in the lives of women, how often we think about it and how invaluable feeling safe truly is. A safer you, is a fearless you. That's why we are SA's only insurer dedicated to putting women's safety 1st.

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Our Story

First for Women Insurance was established in 2004 to pioneer the first ever insurance offering in South Africa that is specifically designed for women. This arose out of the discovery that even though more women were taking out their own insurance policies, there were no products designed to meet their needs at the time.

Starting with vehicle insurance over 17 years ago, we have since carefully developed our range of women-centric non-life and life insurance policies to include car, home, buildings, business, and life cover, as well as additional value-added products that provide extra support where needed.


You Are Our Inspiration

Our approach is based on the understanding that South African women are powerful consumers and invaluable pillars in society. Women provide strength, support, and strategic thinking in both the public and private sectors, as well as in their families and friendship circles. Importantly, our research has shown that women are increasingly taking on more decision-making responsibilities, one of which is linked to insurance.

Our role is to offer women access to tailored insurance solutions that provide cover for their assets and personal items, and help them feel safe through extra support where needed.

Our Company Structure

First for Women Insurance forms part of Telesure Investment Holdings (TIH), which owns and operates several insurance brands in South Africa. With headquarters in Auto & General Park, Dainfern, Johannesburg, we are fearlessly led by the Head of First for Women, Seugnette van Wyngaard.

What we do

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Please feel free to click on any of the First for Women products listed below to find out more about what you get, including the benefits we’ve added that speak to your needs as a woman living fearlessly in South Africa.

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Much of our purpose is to inspire confidence in women. In all that we do, 1st for Women aims to be a consistent reminder that encourages women to realise their inherent greatness, resolve, and power.

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Guardian Angel Lifestyle Assistance

First for Women benefits that are designed to help women feel safer on the road and at home, and also to make their lives easier.

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R98 Million Raised

Raised by the First for Women Foundation (2005 – ongoing) for our two causes: violence against women.

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Over 102 000 Women

The number of women helped by the First for Women Foundation to date.

Meet our teams

Inspiring confidence starts from within and we are proud of our internal teams who work closely to ensure that we are able to strategically and confidently serve our clients.

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Short-Term Insurance Team

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Personal Insurance Team

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Business Insurance Team

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Life Insurance Team

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Pet Cover Team

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Brand & Marketing Team

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Claims Team

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Legal Team

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Call Centre Team

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Customer Service Team

Awards & Industry Recognition

Suffice it to say that we would do what we do without any recognition. However, the ongoing work we do to provide tailored insurance solutions that address women’s unique life, personal safety, and health concerns has been noticed and we are extremely proud of these awards.

Foundations & Key Affiliations


In 2005, we launched the 1st for Women Foundation. To date, we have raised over R88 Million and helped over 90 000 women and children through a number of public, private, and non-profit organisations that seek to make real change in the life’s of South African women and children.

The 1st for Women Foundation

Founded in 2005, the Foundation uplifts and inspires South African women, particularly those affected by gender-based abuse.


Our online platform launched to consolidate woman abuse fighting efforts in one place where you and all South Africans can provide and receive support.

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Lawyers Against Abuse is a beneficiary of the 1st for Women Foundation, working to strengthen the justice system’s response to gender-based violence by providing legal services and therapy to victims.

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The Centre for Community Justice and Development is a beneficiary of the 1st for Women Foundation, running 15 advice offices in KZN that provide access to justice in rural communities.

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Network Action Group is an NGO that works with community-driven ECD services based in marginalised communities and a beneficiary of the 1st for Women Foundation.

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Rape Crisis Cape Town Trust

The Rape Crisis Cape Town Trust is a key beneficiary of the 1st for Women Foundation, with a mission to promote safety in communities, reduce the trauma experienced by rape survivors, and encourage the reporting of rape.

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Think Equal

This beneficiary of the 1st for Women Foundation is a global initiative seeking to empower change and end the cycle of violence through education.

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A network of 2 500 organisations working to turn the tide on HIV/AIDS on TB in Southern Africa, and a beneficiary of the 1st for Women Foundation

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Action Breaks Silence

An educational charity working to eradicate gender-based violence and a beneficiary of the 1st for Women Foundation.

1st Women Contact Details

If you would like to talk to someone from the First for Women Customer Service team or the First for Women Claims team, then please get in touch with us. about a question you have, a claim that is ongoing, or simply want to get a quote

Please use the dedicated First for Women contact details to reach the right team.

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