First for Women Insurance was established in 2004 to pioneer the first ever insurance offering in South Africa that is specifically designed for women. This arose out of the discovery that even though more women were taking out their own insurance policies, there were no products designed to meet their needs at the time.
Starting with vehicle insurance over 17 years ago, we have since carefully developed our range of women-centric non-life and life insurance policies to include car, home, buildings, business, and life cover, as well as additional value-added products that provide extra support where needed.
You Are Our Inspiration
Our approach is based on the understanding that South African women are powerful consumers and invaluable pillars in society. Women provide strength, support, and strategic thinking in both the public and private sectors, as well as in their families and friendship circles. Importantly, our research has shown that women are increasingly taking on more decision-making responsibilities, one of which is linked to insurance.
Our role is to offer women access to tailored insurance solutions that provide cover for their assets and personal items, and help them feel safe through extra support where needed.