What do other women carry in their handbags?

Posted on Monday, August 17, 2015

Late last year, Cadburys went where no man has ever gone before and did some research into the contents of women’s handbags in the UK.

While the results of the research are mostly predictable we must say that it did turn up a few rather amusing surprises.

According to the chocolate maker, the top 10 handbag essentials are:

  • Underwear – 4%
  • Toilet roll – 8%
  • Chocolate – 10%
  • iPod or mp3 player – 20%
  • Diary or address book – 33%
  • Feminine products – 38%
  • Sunglasses – 40%
  • Make up bag – 54%
  • Painkillers – 58%
  • Money or cards – 72%

We understand most of it, we really do, but the toilet roll is a mystery to us. Perhaps these ladies know something we don’t? We would have thought that on most days, a pocket pack of tissues would suffice!

The chocolate bar also baffles us. Maybe it is just us, but if there is a chocolate bar in the vicinity, we are going to eat that bar as quickly as possible. We certainly wouldn’t carry it around in our handbag for a few days.

The research also found that on average, women carry 40 items around inside their handbags.  40 items? We hope they’re all insured! 

Handbag talk always makes us wonder how men survive without handbags. Where do they put their pens, their sunglasses, their keys and of course that spare pair of underwear? And tissues, how on earth do guys get through a day without a tissue on hand? Do men still use handkerchiefs? Thank goodness for the man bag. Now at least they have somewhere to stash that toilet roll.


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