First for Women is Officially the Top Short-Term Insurer of the Decade

We're proud to announce that First for Women Insurance has once again been recognised as the Top Short-Term Insurer in the Short-Term Insurance category 2026/2027 in the  ASK AFRICA Orange Index.

Our journey of success began in 2017 with our first ASK AFRICA Orange Index award, followed by additional wins in 2025 and 2026. These achievements make us the most awarded short-term insurer in the Short-Term Insurance category, a distinction unmatched within the Index. 

Based on the  ASK AFRICA Orange Index short-term insurance rankings between 2017 and 2027, this recognition reflects a decade-long commitment to delivering exceptional customer experience, service excellence, and trust. 

A Milestone Worth Celebrating 

Over the past decade, First for Women Insurance, a South African short-term insurer and part of the Telesure Investment Holdings (TIH) group, is the only insurer to have claimed the Top Short-Term Insurer title within the Short-term Insurance category three times in the  ASK AFRICA Orange Index short-term insurance category rankings between 2017 and /2027. 

This recognition is about more than awards. It reflects First for Women's long-standing commitment to understanding customers, providing meaningful support and continually improving the insurance experience. 

"The recognition reflects sustained excellence in customer experience and acknowledges the trust our customers have placed in us over time. This win reinforces our commitment to delivering service, support and understanding when our customers need us most. We remain focused on continually evolving to meet our customers' needs and earning their trust every day." - Dr Reitumetse Mpholle, Senior Manager, First for Women Insurance 

Recognising a Decade of Excellence 

The three-time recognition over the past decade carries special significance because it reflects consistent performance .  

For us, insurance is ultimately about putting women first. Every interaction is an opportunity to provide reassurance, support and value when it matters most. This recognition provides independent validation of First for Women's commitment to service, trust and customer understanding. 

What Is the Ask Africa Orange Index? 

The  ASK AFRICA Orange Index is Africa's longest-running independent customer experience and loyalty benchmark, drawing on over 50,000 customer interviews across 200+ brands and 27 industries. It provides a trusted measure of performance against competitors, industry leaders, and customer expectations.

What This Means for Our Customers 

Awards matter because they reflect the experiences of real customers. Whether you're considering car insurance, home insurance, business insurance or value-added benefits, it offers additional confidence in the broader First for Women short-term insurance brand. 

Looking Ahead 

While we're incredibly proud of these achievements, our focus remains on the future. Being recognised as the Top Short-Term Insurer within the short-term insurance category for 2026/2027, our  third ASK AFRICA Orange Index Short-Term Insurance category win over the past decade motivates us to keep raising the standard, listening to our customers and delivering the service they deserve. 

To our customers, thank you for the trust you've placed in us over the years. This recognition belongs to you as much as it does to us. 

Frequently Asked Questions 

Who is the Top Short-Term Insurer? 

 Over the past decade, 1st for Women is the only short-term insurer within the short-term insurance category to have claimed the Top Short-Term Insurer title three times. Based on the ASK AFRICA Orange Index Short-Term Insurance category rankings from 2017-2027. 

Who won the 2026/2027 ASK AFRICA Orange Index Short-Term Insurance category? 

First for Women won the 2026/2027 ASK AFRICA Orange Index Short-Term Insurance category. 

How many times between 2017 to 2027 has First for Women won the Short-Term Insurance category? 

First for Women is a three-time winner overall, having previously won in 2017 and 2025 and now 2026/2027.  

What does the ASK AFRICA Orange Index measure? 

The ASK AFRICA Orange Index is a customer experience benchmark that recognises organisations for excellence in customer service and customer experience.