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1st for women launches a smartphone app

Last year, a tablet was designed specifically for women. Dubbed the ePad Femme, the tablet was available pre-loaded with a pink-hued background and a collection of apps women are sure to love: grocery list apps, shopping apps, yoga apps...

Really? Talk about stereotyping!

Recent research has revealed that women install 40% more apps than men, buy 17% more paid apps, and pay an astonishing 87% more for those apps. In other words, those that ignore that power of the purse do so at their own peril BUT, don't patronise us please. Ginger Rogers did everything Fred Astaire did, except backwards and in high heels!

We've recently launched our very own smartphone application designed by women, for women. The purpose of our app is to make life easier for our policyholders because, as we all know, time is always of the essence.

Our new app is available in the Google Play, Apple and Windows app stores. It can be found in the Finance or Utilities category or by searching for 1st for Women'. The app is completely free but standard data costs will apply.

Our new app is available in the Google Play, Apple and Windows app stores. It can be found in the Finance or Utilities category or by searching for 1st for Women'. The app is completely free but standard data costs will apply.

Our app will offer the following features and benefits for both policyholders and non-policyholders:

  • Policy Management: Customers will be able to submit a first notification of a claim, view their policy, submit policy related requests, view their account details and submit a request to update their account details via our app.
  • Service Providers: Customers will be able to use their cellphone's location based services to find their nearest service provider like Glassfit (windscreen or window repairs), the EasyWay Centre (inspections) or Auto Magic (panel beater).
  • Notifications: Customers will receive policy notifications from us via our app.
  • Assist: Customers will have easy access to our Assist helpline from the app.
  • Quick quotes: App users will be able to get a quick-quote for short-term insurance, life insurance and personal insurance. They can request a business insurance consultant to contact them for a quote.
  • Click-to-chat: By clicking on our click-to-chat icon, the app user will be connected to one of our consultants.
  • Call me back: App users can submit their name and number and a consultant will call them back to do a telephonic insurance quote.
  • Guardian Angels: Our app will allow both policyholders and non-policyholders the ability to request a Guardian Angel to assist and guard' them if they have a mechanical breakdown, a flat battery or flat tyre in a dangerous place.
  • Personal Loans: App users will be able to apply for a personal loan from DirectAxis via the app.
  • Content: App users will have access to 1st for Women's blog articles and other informative content.

For more information, or to download our app, click here

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