Get to know our Guardian Angels

In 2009, 1st for Women launched its Guardian Angels lifestyle assist service. A fleet of iconic pink vehicles could be seen on our roads, ready to assist and ‘guard’ women motorists in case of a breakdown, a flat battery or flat tyre in a dangerous area.

In 2022, the fleet received a makeover with the addition of 16 new Toyota Urban Cruisers. The new cars continued to be a symbol of safety and security for female motorists. Like 1st for Women, Toyota is a proudly South African brand, known for safety and reliability. As are our Guardian Angel drivers.

Since inception, our fleet has been operated by individuals who are dedicated to keeping women safe on the road. In fact, in the last six years alone, 11 000 women have received assistance from a Guardian Angel.

Recently, we had the privilege of talking to some of these Guardian Angels, who shared what they love most about their job.

Ntokozo Mdakale:

“My favourite thing about being a Guardian Angel is the opportunity to make a positive difference in women's lives, ensuring they feel safe and protected while using our services.”

Phomelelo Matheba

“My favourite thing about being a Guardian Angel is the sense of purpose and fulfilment I get from knowing I'm making a difference in my community. I love being part of a team that's dedicated to keeping our roads and communities safe.”

Given Tshivhase

“My favourite thing about being a Guardian Angel is helping those who are in need, and the satisfaction of knowing that I'm making a positive impact on people's lives, and keeping them safe.”

Phillip Mokoena

“My favourite thing about being a Guardian Angel is putting a smile on the face of every client I meet.”

Oupa Floyd Mosehla

“Being a Guardian Angel driver is fulfilling because I feel like I'm giving back to the women of SA. It's good to see a satisfied client and it's also good to know that someone out there depends on you when they need help.”

Protus Dlamini

“Being trusted by 1st for Women to carry out their services brings me great joy. It means a lot to me when the client is happy and smiling after our service.”

Walter Mahlangu

“I love to give our clients good service. We always protect them and they feel fearless with 1st for Women, which provides them with exceptional service.”

It is clear that keeping South African women safe is of paramount importance to our Guardian Angels. We are extremely proud of them and their commitment to honouring 1st for Women’s promises.

Testimonials used herein do not constitute financial advice.