What women want in cars

In 1955, a car manufacturer launched a vehicle specifically designed for women. Its selling points? Floral upholstery and matching accessories, including a rain cape, handbag, and lipstick holder. Needless to say, it wasn't a hit. Women saw straight through the offensive stereotype.

 

Decades later, another manufacturer tried again—this time in pink, featuring a windscreen designed to "prevent wrinkles" and air conditioning to "improve skin quality." Again, women were not impressed.

 

The automotive industry often struggles to understand a simple truth: Women don't want "girl cars." We want safe, reliable, and economical cars.

 

With women now influencing 80% of car-buying decisions, it is time to look at what actually matters when you are signing on the dotted line.

 

What Women Actually Want (According to Data)

 

Recent global motoring awards and studies paint a clear picture. The winners aren't cute compacts with pastel seat covers; they are robust, capable vehicles like the Land Rover Defender or practical SUVs chosen for technology and comfort.

 

While men often prioritise "image" and 0-100km/h sprints, women approach car buying with a sharper focus on practicality.

 

The Top 3 Priorities for Female Buyers:

1. Safety: Five-star NCAP ratings, blind-spot monitoring, and ISOFIX points.

2. Reliability: A car that starts every morning and doesn't spend weeks in the workshop.

3. Economy: Not just the sticker price, but fuel efficiency and running costs.

 

Your 6-Step Buying Checklist

 

1st for Women advises using this practical checklist to ensure your next vehicle fits your life - and your budget.

 

1. Research Like a Pro

Don't just look at the pictures. Read owner reviews on forums, not just professional reviews. Professionals drive the car for a week; owners drive it for years. Look for common complaints regarding gearboxes, electronics, or parts availability.

 

2. Check the Safety Specs

Safety is non-negotiable. Look for modern active safety features.

 

3. Calculate the "Total Cost of Ownership"

Can you afford the monthly instalment? Great. But can you afford the car? Before buying, calculate:

• Fuel consumption: Check the L/100km (urban cycle).

• Tyres: How much does a single tyre for that specific model cost?

• Insurance: High-performance or high-theft risk cars have higher premiums. Always obtain a quote before making a purchase.

 

4. Resale Value Matters

Cars are depreciating assets, but some drop faster than others.

• Colour: While you might love bright orange, white cars generally have the best resale value in South Africa.

• Engine size: With volatile fuel prices, gas-guzzlers become harder to sell second-hand. Stick to efficient engines.

 

5. The "Needs Analysis"

Be honest about your lifestyle. A two-door convertible looks fun, but if you have to do the school run or buy monthly groceries for a family of four, it will become a source of frustration within a week. Buy for the life you have, not the life you see on Instagram.

 

6. Shop Around

Never accept the first deal on the floor. Compare interest rates, service plans, and dealership extras to find the best options for you. An informed decision is the difference between a great buy and an expensive mistake.

The Ultimate "Safety Feature" Isn't Built-In

There is one vital safety feature that doesn't come from the factory: Who you call when things go wrong.

Since safety is the number one priority for women, your insurance cover needs to do more than just pay for repairs. It needs to keep you safe.

 

With 1st for Women Car Insurance, you get access to Guardian Angels on Call:

 

• Breakdown Assistance: Because being stuck on the side of the road is a safety risk, not just an inconvenience.

• Crash Detection: If you're unable to call for help, our app can detect a severe impact and send help to your location.

• BetterCar Value: If your car is written off, we don't just pay market value; we pay out for the same model, but one year newer (policy T&Cs apply).

 

Drive with Confidence

Choosing a car is an emotional decision - we all want to feel proud of what we drive. However, the smartest purchase is one that strikes a balance between emotional satisfaction, financial sense, and physical safety.

Get a Car Insurance Quote today and make sure your new investment has the best backup on the road.