16 days of Activism

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Introducing a song that saves women’s lives

Songs are far more than just words to a tune. Songs captivate us, influence, and guide us. In fact, our brain chemistry is affected by music. “The power of music and the plasticity of the brain go together strikingly, especially in young people,” says neurologist, Oliver Sacks.

Music has immeasurable power to do good and make a positive impact. Considering this,we want to harness that good to bring about much-needed change to the attitudes, behaviours and beliefs that condone woman abuse through the power of song.

 

Introducing 1st for Women’s My Body (Stand Up) song – a song that saves women’s lives.

We breathed new life into the original My Body song and relaunched it as an inspirational, edutainment anthem with a strong call to action. The song encourages women to rise up, walk hand in hand and take a stand against women abuse. It reminds men and boys to do the same and put women first – no means no. Woven into the lyrics is also a word very close to our hearts: fearless, which for us is not the absence of fear, but the courage to push through and prevail despite it.

To help us bring our vision to life we collaborated with some of SA’s best-known artists who share our unwavering dedication to the fight against woman abuse. From Lira, Jules (GoodLuck), to Gigi Lamayne and Mariechan, as well as our brand ambassador, Zozibini Tunzi.

But it doesn’t end here. We need you to share the message and raise the volume even higher, so that the world is singing along to the song that saves women’s lives.

By downloading our song, you are making a tangible difference in the fight against woman abuse – ultimately helping to save lives. That’s because proceeds from all downloads go to the 1st for Women Foundation, which has raised R81 million for woman abuse causes to date. The money raised from My Body (Stand Up) will go towards our community programme in Diepsloot which focuses on the prevention of woman abuse and is supported by response initiatives that provide critical support services to victims of abuse.

 

Stand up against woman abuse. Download or stream the song that saves women’s lives now

 

 

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