First for women insurance

our press office

get a quote online

First for women insurance

our press office

get a quote online

First For Women in the press

September 22, 2025

Beyond the hustle: the quiet revolution of women redefining strength and success in SA

From homeownership to flexible careers, South African women are embracing a new kind of strength where ambition and softness can coexist.

September 01, 2025

Beyond resilience: the quiet rebellion of the 'strong woman'

What if true strength isn’t doing it all? Discover why more women are choosing softness, balance and self-care over burnout, and finding freedom in a different kind of strength.

August 12, 2025

Inaugural 'Her and Now' report reveals SA women are quietly redefining power

South African women are redefining power to include rest and self-preservation - with 97% saying they show up for other women even when it's hard.

August 09, 2025

Anele Mgudlwa launches 'The Anele Podcast - Her & Now to empower South African women

Anele Mdoda emphasises a "quiet revolution" led by softness and intentional joy as a response to the 67% of women who feel a daily pressure to "keep it all together."

August 08, 2025

New research suggests 90% of SA women believe ‘Softness is Strength’

First for Women's Her & Now podcast, hosted by Anele Mdoda, brings its landmark 2025 research to life. Eight episodes unpack what it really means to be a South African woman today;

August 01, 2025

CNBC AFRICA: THE COST OF HAPPINESS IN SA — WOMEN'S FINANCIAL STRUGGLES

88% of women say financial independence is essential to happiness, yet over 60% lack the means to pursue it - fuelling guilt around spending on themselves.