The 1st for Women Foundation was established in 2005 with one objective: to uplift and empower the women of South Africa.


To date, the Foundation has donated over R40 million to a number of women-related charity organisations that focus on two main causes: gender-based violence and cervical cancer.


Thanks to our customers who donate a portion of their monthly insurance premium to the Foundation, we have made a tangible and sustainable difference to the lives of thousands of South African women.  This difference is testament to the collective power of women.


Gender based violence  Cervical Cancer 

Cervical cancer is preventable and can be effectively treated if diagnosed early enough. That said, it’s the second most common cancer in women, after breast cancer, and is the most common cancer in women in developing countries. In South Africa, one out of 35 women will develop cervical cancer.


Through the work of our beneficiaries, Right to Care and the HPV Cervical Cancer Research Fund, we aim to educate women about the benefits of regular screening and support research into the prevention and early diagnoses of this dreaded disease.


Our message is simple: before every South African girl is sexually active, she should have the series of HPV injections. We also encourage every sexually active woman to have an annual pap smear from the age of 25.

In a country known as the rape capital of the world, gender-based violence is a shocking reality for so many South African women.


Gender-based violence is a violation of human rights and a form of discrimination. It is defined as violence that is directed against a person on the basis of gender.


It is difficult to distinguish between different types of violence since they are not mutually exclusive. That said, gender-based violence includes:


  • domestic violence, sexual harassment, rape, sexual violence during conflict and harmful customary or traditional practices such as female genital mutilation, forced marriages and honour crimes;
  • trafficking in women, forced prostitution and violations of human rights in armed conflict (in particular murder, systematic rape, sexual slavery and forced pregnancy);
  • forced sterilisation, forced abortion, coercive use of contraceptives, female infanticide and prenatal sex selection.


Between March 2010 and March 2011, seven women were murdered every day in South Africa, half of them by their intimate partners. In the same period 247 women were assaulted every day and 154 women raped.


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Make your voice heard


Please take part in our monthly poll. Your opinion matters!


Regular pap smears can help prevent up to 90% of the most common type of cervical cancer. With this in mind, sexually active woman are advised to have a pap smear on an annual basis.


Do you go for annual pap smears? If not, why?

I am petrified!
I don’t have access to a gynaecologist/doctor/nurse/clinic
It’s too expensive
I visit my doctor every year for a pap smear