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Not all women take the time to acknowledge their own strength, resolve and power. But we believe that the world would be a much better place if more women were encouraged to let their inherent confidence shine. We understand that women do so much for so many and seldom put themselves first. That’s why we do. 1st for Women will always be the one you can rely on. We know that you have your world under control, but that extra bit of support and a reminder of your inner strength when you need it most can never go amiss.

Niamaat and Nur-Jehan

At 1st for Women, we are inspired by the women we insure – their lives and the impact they have on the lives of others. The launch of our brand new television commercial explores the stories of four inspirational women and their equally incredible daughters. Haven’t seen it yet? Where have you been!? Grab a tissue or two and take a look for yourself. We’d like to let you in on the story behind the story. It’s time for you to get to know Niamaat and Nur-Jehan. Niamaat is most certainly a force to be reckoned with – a strong, powerful career woman and loving mother of three.

Alta and Megan

Alta is as selfless as it gets. It’s ingrained in her nature to give, love and nurture the people lucky enough to find their way into her life – one of them being the beautifully bubbly Megan.Their inspiring story is one that started in turmoil, grew through courage, and flourished into a triumphant tale with a happy ending. Alta – although not Megan’s biological mother – fought for a little girl from rocky beginnings and, in baby steps, she built her back up and raised her as her own. Megan’s brand new life even came with her very own nickname, too. Pragtige Blommetjie.

Frieda and Mbali

By now you know that 1st for Women is inspired by the beautiful women of South Africa. And yes, that means you, too. You may have read up on Niamaat & Nur-Jehan as well as Megan & Alta from our television commercial . Now it’s time for couple number three! This is the story behind the story of Frieda and Mbali. Frieda takes flying high to a whole new level. As a professional flight attendant, she’s dedicated her life to making people feel safe and comfortable both up in the air and back at home. Mbali, her daughter, is dynamite in a small package.

Lizette and Zia

Over the past few weeks, you’ve discovered the stories behind three of the mother/daughter couples from our latest television commercial. Last, but not least, we’d like for you to get to know our fourth couple a little better. This is the story behind the story of Zia and Lizette. Lizette is a woman who can take just about any tough situation and turn it around. She’s a mother who stops to appreciate the little things and inspires those around her to do the same. And when her daughter, Zia, was diagnosed with diabetes at a very young age, Lizette didn’t let it get in the way of her little one’s life.