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Relationships

Making the best decisions for you and your family

You’re constantly faced with decisions, like choosing what colour socks you’re going to wear today, or deciding if it’s worth it to stay up an extra hour to watch another episode of Orange is the New Black.

If only all choices were so easy, but they’re not. For women, when it comes to making major decisions, like choosing life cover or picking a school for our children, we are often cautious and think carefully, which is why we’re usually such great decision makers.

Studies have shown that referrals and word of mouth are incredibly important to women. When we make decisions that impact our lives and families, we want what’s best for them, and having our loved ones affirm and assist our choices is important to us. We’re actually more likely to trust our friends and family than an advert, and this also means that our moms, sisters, friends, and colleagues rely on us to help them make the right choices, too.1

Our reliance on referrals is becoming even more important as women have become major decision-makers at the companies they work at, in their households, and their personal lives – studies suggest that many are responsible for the majority of decisions that affect their families, including where and what they eat, how money is spent, where vacations are taken, and more.2

So it’s clear that you take on a lot of responsibilities!

When you’re taking on so many roles and making so many choices in your life, how else can you ensure that you’re doing the right thing for yourself and your family? Here are some other ways:

Google

If you’d like to find out a little about a product before you buy it, you can perform a Google search of reviews and see what comes up. With websites dedicated to reviewing, complimenting, and complaining about brands and their products, you can get to know the ins and outs of a company in minutes and make more informed decisions on just about anything, whether it’s choosing from the life insurance quotes you’ve received, or deciding what kind of car to get. Some of these review sites include Hellopeter.com for customer service, TripAdvisor for accommodation, and Zomato for restaurants.

Social Media

Studies suggest that 74% of people rely on social media when making purchasing decisions.3 Platforms like Facebook, Twitter, Instagram, and Pinterest are a way for people to make a personal connection with brands; we feel less like a mere customer and more like people talking to other people. While it’s not a definitive indication that you should buy a product or service if a company is interesting on social media, seeing how it interacts with people can give you a good idea as to whether it’s right for you and your family.

But despite all of these means of gathering information, one of the most important remains consulting our close, trusted community of friends, family or colleagues and considering their invaluable advice and experiences. And with your busy life, the supportive friends and family you surround yourself with is becoming ever-more important to help you make the decisions that are best for you and your family

Because we know how important your supportive network of loved ones is, we’re rewarding you for giving your friends and family some good advice by referring them to 1st for Women during February and March 2016. For every three people you refer to us who receive a quote, we’ll give you a R1000 shopping voucher to spend at Woolworths. You can refer up to 10 people, so you could get some serious, well-deserved retail therapy just for being the awesome friend, daughter, mom, aunt, cousin, colleague, and sister that you are!

Ts and Cs apply.
Life products are underwritten by 1Life, an authorised financial services provider.


References:

1http://www.dealermarketing.com/word-of-mouth-advertisingwhat-are-women-saying-about-you/
2http://www.dailymail.co.uk/news/article-1361787/Three-quarters-important-household-decisions-women.html
3http://sproutsocial.com/insights/social-networks-influence-buying-decisions/

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