How we look out for your safety and you help us look out for others

Whether you’re on the road, online or on the go, we’ve got your back, with our suite of products:


1.     On the road with our Guardian Angel on Call

Whether you’re taking a road trip or a trip around the corner, if you have an accident and need emergency help, we’ll know – even if you can’t tell us. That’s because with our Guardian Angel on Call, you benefit not only from our mobile crash detector, which sends an ambulance if you need emergency medical assistance, but also an authorised tow truck sent to your exact location; a person to wait with you if you feel unsafe; a lift to get you where you need to go; and notification of your accident to our claims team – all through our app. This benefit is available to all our customers with comprehensive car cover and can be shared with up to five of your loved ones.

2.    Online with cyber insurance 

From selfies to Instagram stories, teenagers are spending more and more time sharing their lives on social media, exposing them to various online threats – one of which is cyber bullying. Cyber bullying can escalate quickly and can do so much damage in a short space of time, and often legal intervention is needed to bring the perpetrators to justice. With lawyers charging around R3 000 an hour for consultations alone, the financial consequences can be devastating.

To ease the financial burden of these exorbitant costs, we provide Cyber Insurance, which includes cover for cyber bullying – comprising litigation cover of up to R55 000, among other benefits. Also included in Cyber Insurance is cover for other cyber risks, including: cyber liability insurance and cyber theft insurance.

3.    On the beach and on the go with Handbag Cover 

When you take out home contents insurance with 1st for Women, you automatically get Handbag Cover of up to R5 000 if yours is lost, stolen, or damaged. And, if your handbag and its contents are worth more than R5 000, you can take out portable possessions insurance  to ensure you’re fully covered.

 4.    Any time with trauma counselling and emergency medical assistance

As a 1st for Women customer you have access to a host of benefits including trauma counselling and emergency medical assistance. Through our 24/7 assistance line, you’ll receive expert guidance for you and your family, telephonic medical advice, as well as emergency care by doctors, ICU-trained nursing sisters, and paramedics.

 5.    All the time through The 1st for Women Foundation

The festive season is unfortunately a time when many incidences of women abuse arise, often from the excessive consumption of alcohol – which is one of the many, and often inter-linked causes of women abuse. Over the last 13 years, over 90 000 women abuse survivors have been helped by organisations supported by the 1st for Women Foundation. With the support of our customer, the Foundation has raised over R66 million for these organisations, which are actively involved in the fight against women abuse. So by joining 1st for Women, you’re helping to keep thousands of women safe – 365 days a year.  

And that ladies, is how we look out for your safety, and you help us look out for that of thousands more. If you want take further action, join ForWomen, a 1st for Women initiative that unites South Africans in the fight against women abuse.



Share this article

Join our Newsletter

Get the updates and information that help women navigate the demands of their world delivered to you.

This is required.
This is required.

Thank You!

We've received your details and look forward to engaging with you

Recent Blogs

Chat with 1st for Women:

Please enter your name
Name must contain some letters
Please enter a valid email

Chat with 1st for Women

This functionality is no longer available. and we'll call you back.
This chat session is no longer active.
Please enter a message
Max length limited to 500 characters

We have not received a response from you in a while. Please respond to keep the chat active. You will be disconnected in {{chatmeControl.ChatMe.userTimeOut}} seconds.

Chat with 1st for Women

This functionality is no longer available. Please leave your details here and we'll call you back.

Let us call you back!

Please enter a name
Name must contain some letters
Please enter a contact number
Please enter a valid contact number
Please select a reason

Please select a suitable date and time

Please select a suitable date
Please select a suitable time

Thank You

Thank you for your details, we will contact you shortly!