About 1st for Women
At 1st for Women, we know the role safety plays in the lives of women, how often we think about it and how invaluable feeling safe truly is. A safer you, is a fearless you. That's why we are SA's only insurer dedicated to putting women's safety 1st.
Our Story
First for Women Insurance was established in 2004 to pioneer the first ever insurance offering in South Africa that is specifically designed for women. This arose out of the discovery that even though more women were taking out their own insurance policies, there were no products designed to meet their needs at the time.
Starting with vehicle insurance over 17 years ago, we have since carefully developed our range of women-centric non-life and life insurance policies to include car, home, buildings, business, and life cover, as well as additional value-added products that provide extra support where needed.
You Are Our Inspiration
Our approach is based on the understanding that South African women are powerful consumers and invaluable pillars in society. Women provide strength, support, and strategic thinking in both the public and private sectors, as well as in their families and friendship circles. Importantly, our research has shown that women are increasingly taking on more decision-making responsibilities, one of which is linked to insurance.
Our role is to offer women access to tailored insurance solutions that provide cover for their assets and personal items, and help them feel safe through extra support where needed.
Our Company Structure
First for Women Insurance forms part of Telesure Investment Holdings (TIH), which owns and operates several insurance brands in South Africa. With headquarters in Auto & General Park, Dainfern, Johannesburg, we are fearlessly led by the Head of First for Women, Seugnette van Wyngaard.
What we do
Insurer of choice for women
First for Women Insurance is fast-becoming the insurer of choice for South African women, something we attribute to the fact that we offer insurance products and services intentionally designed to address their unique physical, emotional, and financial concerns.
Holistic Value
Our focus is on providing holistic value, offered through a direct-to-consumer model that is driven by our friendly and professional call center.
Please feel free to click on any of the First for Women products listed below to find out more about what you get, including the benefits we’ve added that speak to your needs as a woman living fearlessly in South Africa.
Get insured today
Inspiration
Much of our purpose is to inspire confidence in women. In all that we do, 1st for Women aims to be a consistent reminder that encourages women to realise their inherent greatness, resolve, and power.
Guardian Angel Lifestyle Assistance
First for Women benefits that are designed to help women feel safer on the road and at home, and also to make their lives easier.
Guardian Angel Lifestyle Assistance
First for Women benefits that are designed to help women feel safer on the road and at home, and also to make their lives easier.
R98 Million Raised
Raised by the First for Women Foundation (2005 – ongoing) for our two causes: violence against women.
R98 Million Raised
Raised by the First for Women Foundation (2005 – ongoing) for our two causes: violence against women.
Over 102 000 Women
The number of women helped by the First for Women Foundation to date.
Over 102 000 Women
The number of women helped by the First for Women Foundation to date.
Meet our teams
Inspiring confidence starts from within and we are proud of our internal teams who work closely to ensure that we are able to strategically and confidently serve our clients.
Short-Term Insurance Team
Personal Insurance Team
Business Insurance Team
Life Insurance Team
Pet Cover Team
Brand & Marketing Team
Claims Team
Legal Team
Call Centre Team
Customer Service Team
Awards & Industry Recognition
Suffice it to say that we would do what we do without any recognition. However, the ongoing work we do to provide tailored insurance solutions that address women’s unique life, personal safety, and health concerns has been noticed and we are extremely proud of these awards.
2016 Sunday Times “Top Brands” Survey
Announced one of the top five brands.
2017 Ask Africa Orange Index Awards
Service Excellence Award in the Short-Term Insurance category.
2018 Orchid Awards
Two Orchid Awards for our excellent marketing campaigns.
2019 Orchid Awards
Award for our “16 Days of Activism for No Violence Against Women and Children” campaign.
2015 Ask Africa Orange Index Awards
Two Orchid Awards for our excellent marketing campaigns.
Foundations & Key Affiliations
In 2005, we launched the 1st for Women Foundation. To date, we have raised over R88 Million and helped over 90 000 women and children through a number of public, private, and non-profit organisations that seek to make real change in the life’s of South African women and children.
The 1st for Women Foundation
Founded in 2005, the Foundation uplifts and inspires South African women, particularly those affected by gender-based abuse.
The 1st for Women Foundation
Founded in 2005, the Foundation uplifts and inspires South African women, particularly those affected by gender-based abuse.
ForWomen
Our online platform launched to consolidate woman abuse fighting efforts in one place where you and all South Africans can provide and receive support.
ForWomen
Our online platform launched to consolidate woman abuse fighting efforts in one place where you and all South Africans can provide and receive support.
LAA
Lawyers Against Abuse is a beneficiary of the 1st for Women Foundation, working to strengthen the justice system’s response to gender-based violence by providing legal services and therapy to victims.
LAA
Lawyers Against Abuse is a beneficiary of the 1st for Women Foundation, working to strengthen the justice system’s response to gender-based violence by providing legal services and therapy to victims.
CCJD
The Centre for Community Justice and Development is a beneficiary of the 1st for Women Foundation, running 15 advice offices in KZN that provide access to justice in rural communities.
CCJD
The Centre for Community Justice and Development is a beneficiary of the 1st for Women Foundation, running 15 advice offices in KZN that provide access to justice in rural communities.
NAG
Network Action Group is an NGO that works with community-driven ECD services based in marginalised communities and a beneficiary of the 1st for Women Foundation.
NAG
Network Action Group is an NGO that works with community-driven ECD services based in marginalised communities and a beneficiary of the 1st for Women Foundation.
Rape Crisis Cape Town Trust
The Rape Crisis Cape Town Trust is a key beneficiary of the 1st for Women Foundation, with a mission to promote safety in communities, reduce the trauma experienced by rape survivors, and encourage the reporting of rape.
Rape Crisis Cape Town Trust
The Rape Crisis Cape Town Trust is a key beneficiary of the 1st for Women Foundation, with a mission to promote safety in communities, reduce the trauma experienced by rape survivors, and encourage the reporting of rape.
Think Equal
This beneficiary of the 1st for Women Foundation is a global initiative seeking to empower change and end the cycle of violence through education.
Think Equal
This beneficiary of the 1st for Women Foundation is a global initiative seeking to empower change and end the cycle of violence through education.
NACOSA
A network of 2 500 organisations working to turn the tide on HIV/AIDS on TB in Southern Africa, and a beneficiary of the 1st for Women Foundation
NACOSA
A network of 2 500 organisations working to turn the tide on HIV/AIDS on TB in Southern Africa, and a beneficiary of the 1st for Women Foundation
Action Breaks Silence
An educational charity working to eradicate gender-based violence and a beneficiary of the 1st for Women Foundation.
Action Breaks Silence
An educational charity working to eradicate gender-based violence and a beneficiary of the 1st for Women Foundation.
1st Women Contact Details
If you would like to talk to someone from the First for Women Customer Service team or the First for Women Claims team, then please get in touch with us. about a question you have, a claim that is ongoing, or simply want to get a quote
Please use the dedicated First for Women contact details to reach the right team.